“Our goal was to take all the amazing things you could do with the full size iPad , and pack them into a product that is so much smaller. and that’s what we did with the iPad mini. If all that we had done was take the original iPad and just reduce it, all you would be aware of, was everything that was just missing.“
- 我們的目標，是將所有全尺寸iPad可以做的事，包裝到一個非常小的產品裡，那就是我們在iPad mini上所做的事。如果我們只是把原本iPad給縮減，您只會覺得所有的東西都不見了。
“There is inherent loss in just reducing a product in size. And what we did was we went back to the very beginning. And we took the time to design a product that was a concentration of — not a reduction of — the original.”
“We felt strongly that 7.9 inches was exactly the right display size. But it became clear that we had to reduce the width of the borders so that you can still easily pick it up and use it with one hand.
We have continued to develop our unibody production process. There are essentially two parts to the enclosure: the glass and the aluminum and that junction where the two parts actually come together is incredibly important.
The diamond-cut chamfer meets seamlessly with the glass. And I think it’s a beautiful detail that further reduces parts and actually makes it more durable.
All of these efforts combine to make a product that is incredibly thin and light, and has remarkable fit and finish. And I think the result is an extraordinary iPad: one that will be used in so many different places and so many different ways.”